When health industry giant, Weight Watchers, needed a change in their business model, Idea Workshop was there to usher it in. Previously operating on regional levels, the organization was now moving toward a national strategy. Working with a collection of communities across the country, the communication tactics had to be consistent, yet relevant to a diverse member base.

We implemented turnkey programs that allowed for customizations to suit regional needs. Media relations resulted in cross-Canada coverage, providing specific messaging to different regions while maintaining the national brand image.