Like many classics, Wedgwood offers an ageless sophistication and appeal, but wanted to expand its influence within a younger market. Idea Workshop made Wedgwood ‘tea time chic’ among a sophisticated new crowd.

During high tea at The King Edward Hotel, the entire fall collection was presented to nearly 50 journalists who represented a gamut of demographically diverse media. The event reinvigorated existing fans while winning over new ones through a charming reveal of Wedgwood’s heritage and timeless luxury.