Upper Canada Mall is truly a leader among shopping centres. But because it is situated 45 minutes outside of Toronto, the shopping centre wasn’t an obvious choice for many potential customers who lived in the downtown core. Exposing the great shops and finds of Upper Canada Mall to the city’s fashionistas became Idea Workshop’s top priority.

We coordinated a media event for the grand opening of Denim Diva – one of Upper Canada Mall's unique retailers and the first in Canada. With attendees spanning nearly all of Canada’s major national lifestyle publications, the centre received unprecedented coverage and established relationships with key influencers in the country.