A good night’s sleep is a cherished thing, especially if you can get it naturally. Sleepytime – a gorgeous tea blend of chamomile, spearmint and rosebuds – is a healthy way to wind down from a stressful day (and who doesn’t have one of those now and again?).

To boost sales of this Celestial Seasonings favourite and relay the role Sleepytime can play in achieving a balanced lifestyle and optimized rest, we created Campaign for Better Sleep – an integrated marketing and PR campaign that included a microsite, social media tactics, event sponsorships, sampling events and media relations. Through our work, Celestial Seasonings made big impressions in key markets – and we’re all sleeping better now for it!