Traditionally known for child sponsorship, Plan Canada needed to broaden the awareness of its sustainable development programs around the world and the impact they were making. We initiated a PR strategy that touched on all levels of Plan’s international involvement: emergency response, sustainable development, advocacy, youth engagement, donor communications and Canadian awareness of issues in the developing world.

Through online tactics, advertorial opportunities
and media outreach in Canada and around the world,
Idea Workshop has helped position Plan Canada as
a leading sustainable development organization
that makes a worldwide difference.