Beyond the inboxAnyone can send an editor an e-mail. And any editor can delete it with the click of a button (cruel, isn’t it?). That’s not how Idea Workshop pitches end up. Our consultants foster strong, ongoing relationships with media decision makers – we understand what they’re looking for and how to deliver it. When it’s our clients’ names that light up the headlines, you know that our expertise has been at work. The PR 2.0 hypeWe’re a fan of social media – when used right. But simply plugging into Twitter or Facebook doesn’t guarantee instant PR gold. Effective and modern PR is this: strategy, creativity, relevancy, integrity and relationship building. We can incorporate social media into your PR strategy – but social media should never be the strategy (if anyone tells you otherwise – run!).
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